Structured Data Before vs After: A 60-Day AI Visibility Benchmark for 40 Ecommerce Stores
Stores that closed their structured data coverage gap saw AI citation rates increase by 2.3x within 60 days, while stores that did nothing saw citations decline 12% over the same period. This benchmark tracks 40 ecommerce stores across Shopify, WooCommerce, and custom platforms, measuring exactly what happens when you fix product schema, add missing identifiers, and implement llms.txt files. The data is unambiguous: structured data is the single highest-leverage change an ecommerce store can make right now for AI agent discoverability. Not content volume. Not backlinks. Not social signals. The machines that recommend products to shoppers need machine-readable product data first. ...