JSON-LD

Most ecommerce stores implement Product schema and stop there. That single-type approach covers maybe 30% of what AI shopping agents actually parse when they crawl your store. The remaining 70% comes from the schema types most stores never add: Organization, BreadcrumbList, FAQPage, ItemList, AggregateRating, MerchantReturnPolicy, and WebSite with SearchAction. Together, these form the complete schema stack that ChatGPT, Google AI Mode, Perplexity, and other AI agents use to decide whether to recommend your products. ...

Product schema markup is structured data in JSON-LD format on your product pages that tells AI agents and search engines exactly what you sell, what it costs, whether it’s in stock, and dozens of other attributes machines need to recommend and compare your products. Without it, AI agents are guessing. With it, they know. This guide covers everything you need to implement product schema that works for both traditional search engines and the new wave of AI shopping agents. ...