Amazon Gets 72% of AI Shopping Recommendations. Your DTC Store Gets Almost None. Here Is Why.
Amazon gets 72% of AI shopping recommendations for product queries, while independent DTC stores appear in fewer than 8% of AI-generated answers. The gap is not about product quality. It is about how each platform exposes product data to AI crawlers and agents. Marketplace infrastructure is built for machine readability. Most independent stores are not. This article breaks down exactly why marketplaces dominate AI recommendations, what DTC stores lose, and the technical fixes that close the gap without abandoning your owned storefront. ...